Use this template to brainstorm and organize content ideas across a variety of formats and purposes. Each section is designed to help you diversify your content mix—whether you're showing behind-the-scenes moments, sharing educational value, telling compelling stories, reacting to trends, or promoting your product or brand. Add ideas under each category to build a well-rounded content strategy.

BTS / Process (How it’s made, how to style/use it)

• Creation Process
• Delivery Process
  • Packaging
  • Shipping
• Photo / Video Shoot
• Office / Computer Work

Education / Value Based (How to…) / Talking head videos (you explaining something)

• How to use product
• Product benefits
• Company mission statement
• How to make it / process
• Where to find it
• Tools needed / What do you need to make it…

Storytelling / Narrative

• Origin story
• Product origin
• Product category origin
• How you got the quality (hours of dedication)
• Competitive analysis - how they’re similar / how they’re different
• Share your plan / upcoming thoughts